India’s Bollywood Embraces Twitter

This is a great look on how Bollywood actors and actresses connect with their fan base using social media.


Indian film stars are making a beeline for Twitter, updating fans on what they are doing, exchanging pleasantries, promoting their movies, and at times even settling scores with one another.

Some of these film stars may not be well known outside India, but they have a huge number of fans among India's 1.2 billion people.

Aamir Khan, an Indian actor who signed up to Twitter on June 30, saw the number of his followers soar to 107,266 by Wednesday. Khan says he was persuaded to join by another actor, Amitabh Bachchan, who welcomed Khan to Twitter with the words: "Now handle it brother ! There will be madness."

Bachchan, a veteran film star in his 60s, also runs a blog which is updated regularly.

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I myself follow several Bollywood actors on twitter and for me it gives me a great insight on what the actors go though in their day to day lives.

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