IFC and Alamo Drafthouse Cinema are working together to make Sundays just a little bit more fun for movie fans nationwide. With aligned brand missions of curating great movies, the network and theater chain will feature thematically paired film line-ups every Sunday titled "IFC and Alamo Drafthouse Slightly Off Cinema Sundays." Beginning in January, the partners will introduce a new monthly movie theme and present a related line-up of movies to their respective audiences.
January's theme, "Novel Flicks," puts a slightly off spin on film adaptations of bestselling books with titles ranging from No Country for Old Men to The Last Temptation of Christ on IFC, while Alamo Drafthouse Cinema is programming Fight Club and Sense and Sensibility throughout their system. The book theme is also a nod to IFC's upcoming original, the epic miniseries The Spoils of Babylon, premiering Thursday, January 9 at 10 pm ET/PT.
Commented Lauren Burack, IFC's vice president of marketing, "Consumers seek out Drafthouse for the unique viewing experience they offer, and that's also true of why audiences watch movies on IFC. The content is great on its own but we both add a cool, slightly edgy voice and sensibility to what we're presenting that enhances the experience. Partnering was a marriage waiting to happen! This is also a terrific opportunity for advertisers to work with IFC on a one-of-a-kind program."
"The common love of movies is what brought Alamo and IFC together. We want to grow our audience of movie lovers and provide a diverse array of programming at our theaters. The partnership with IFC allows us to reach even more movie lovers nationally by curating titles about which we're both passionate," said Alamo Drafthouse CEO/Founder Tim League.
The on-air and in-theater film line-ups will be wrapped in IFC and Alamo Drafthouse branding, encouraging IFC viewers to visit one of Alamo's 17 theaters nationwide (with plans for three more in 2014) and Alamo audiences to tune-in to IFC. The partners will also create a customized "Don't Talk" PSA to play before films, a hallmark trait of Alamo Drafthouse Cinemas. Alamo theaters are located in:
- Ashburn, VA
- Austin, TX (4 locations)
- Dallas, TX
- Denver, CO
- El Paso, TX (scheduled to open in 2014)
- Houston, TX (2 locations)
- Kalamazoo, MI
- Kansas City, MO
- Lubbock, TX (scheduled to open in 2014)
- New Braunfels, TX
- San Antonio, TX (3 locations)
- San Francisco, CA (scheduled to open in 2014)
- Winchester, VA
- Yonkers, NY
Online, IFC.com will feature a dedicated microsite and IFC FIX blog post around each month's film theme, and engage users on social media during each Sunday line-up. Alamo Drafthouse will further promote the partnership on drafthouse.com, foreveryoungadult.com and badassdigest.com as well as at Fantastic Fest and in its monthly magazine, Birth. Movies. Death.
