Art Imitates Life in “Fair Market Value” Rom-Com Film


IndustryWorks Studios has recently acquired the worldwide rights to prolific Writer, Director and Producer Judy San Roman’s, (The Brawler, Rich Boy, Rich Girl) “Fair Market Value”, a romantic comedy lauded at the Bentonville Film Festival for bucking Hollywood norms.

The film stars a legendary, female-driven cast consisting of Julia Duffy (The Bob Newhart Show, Shameless), Debra Jo Rupp (That’s 70s Show), Wendy Makkena (Sister Act, NCIS), Olga Merediz (In the Heights) and Tina Benko (The Avengers), as well as introduces Argentinean sensation, actress and model, Luisana Lopilato (Casado con Hijos, Los Que Aman Odian).

“Inequality is a hot topic in Hollywood for a reason. I’m extremely passionate about promoting women in our industry and that’s why four of the leading ladies in the film are over the age of forty,” said Producer San Roman.  “As a proud member of this troop, I want to make sure we all feel good about wearing our badges! And if you haven’t yet earned the badge, you will want one after watching these fiery females! Comedy quells our propensity for judgement and conquers weighty issues with honesty.”

The film follows three successful women, who come together to sell a mansion all while navigating their terrible relationships. Through the chaos, they build a friendship. Kendall meets Michael, a swarmy real estate agent who is divorced with two kids, who just may be the man of her dreams or a total nightmare.

Meanwhile, Brooke finds herself dating Lucas, a 50-year-old aspiring hip hop manager that still lives at home with his parents. Between splitting her time with Lucas and trying to sell the mansion, it all proves to be troublesome.

“’Fair Market Value’ is loosely based on my unhinged life, but the theme is universal in that romance is timeless,” adds San Roman.  “The movie offers an updated fairy tale based on our current dating culture with its customary elements of wrong relationships and right times. I knew this was a story everyone could relate to at any given time.”

Lopilato shares “We all clowned around so much while making this movie, it didn’t even feel like acting. I play this go-getter real estate agent who swoops into town like a loveable tornado. I was a little nervous at first because it was my first English speaking film, but everyone made me feel immediately at home.”

Julia Duffy shares, “I got such a kick out of watching Wendy, Tina and Luisana work together. So different and all 3 had sharply defined characters from the get-go. Lu was a total pro, I would never have known she was nervous about her English! It was so fun to do scenes with the 3 of them, rather empowering in fact, to do these comedic scenes that had only women in them. It was also a blast from the past to work with Craig Bierko again, who always did his best to crack me up and ruin a take.”

The film also stars Craig Bierko (Cinderella Man, Suits), Rob Morgan (Mudbound, Daredevil), Drew Moerlein (South of Hell, The Wrong Path) and Gene Gabriel (Brittany Runs A Marathon, The Blacklist).

“I loved playing Steven. He’s the kind of fun off-the-wall character that comedy dreams are made of!” adds Gabriel.  “It’s a hilarious, romantic and well-crafted film anchored by the stellar performances of Luisana and brought to perfection by a fantastic cast!”

Moerlein adds, “The joy on set, and the creation of a film that makes you laugh and pulls your heartstrings at the same time has left an indelible memory. Luisana was an inspirational scene partner. She was so willing to take risks”.

“There’s lots of uncertainty in the world and that’s why romantic comedies are making quite the comeback as a film genre,” said San Roman.  “The goal is for audiences from any generation to walk into a theater or online platform, meet our characters and fall in love with this story.”

The film debuts  on, US and Canada markets with additional platforms coming this year.  It is one of three films created through San Roman’s production company, Reelhouse Productions, LLC.

San Roman discovered a passion for screenwriting and producing.  She soon founded Reelhouse Productions, which has produced award-winning shorts and independent features, including Project Greenlight’s Top 200 short film, “Mommy”, “In Sickness” and “Rich Girl Rich Boy”.  A celebrated Latina actress, producer, and director San Roman has won accolades at the 2016 NoHu Film Festival  and  named  Top 25 Women Changing the World by Conversations Magazine.

Reelhouse Productions is a television and film company based in Long Island, New York.  The organization writes, produces and finances indie shorts and cinematic features, high-quality, image music videos and photography with the production of sitcoms and reality shows in the works.  Its underlying mission is to bring creativity, diversity and change within the industry.  Reelhouse is currently in post-production for its feature The Wrong Path and pre-production for Return To Danger.  For more information, visit

IndustryWorks Studios (“IWS”) is a production, distribution, finance and new media company under the direction of CEO Evan Tylor who has over twenty-five years in the feature film and TV industry. IWS remains of the most active production and distribution companies in Canada and global distributors of content. Titles include ‘Ripper’, licensed to Lionsgate Films, ‘The Operative’, ‘Confessions of a Sociopathic Social Climber’ starring Jennifer Love Hewitt, produced for Bravo’s Oxygen Network, ‘Walk All Over Me’ starring Leelee Sobieski and Tricia Helfer, ‘American Mary’ produced and sold to Universal Pictures, ‘Back to the Sea’ which was one of the first independent animated features to be on Walmart shelves, ‘Wrecker’, ‘Selfie From Hell’ based on the YouTube viral sensation of over 20 million views and ‘AMI’ tech-horror film licensed to Netflix amongst many original and independent films and series. In 2016 with the partnership of Nomadic Pictures, IW executive produced the Netflix Original hit Series ‘Van Helsing’ which is in its 5th season.

For Sales and Distribution information, contact Caterina Scrivano at IndustryWorks Studios by email: [email protected] or phone: 604-876-0547;; Instagram: @industryworkspictures.

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