Well Go USA Entertainment has announced the launch of Hi-YAH! Well Go's first OTT channel dedicated to and focused on delivering the best in martial arts and Asian Action cinema. Hi-YAH! will premiere on PlayStation VUE beginning January 26th, available as both a standalone subscription channel as well as offered through VUE's "Elite" programming package. While the channel will premiere on VUE, Well Go will be syndicating Hi-YAH! across similar OTT services later this year. Programmatically, Hi-YAH! plans to include films from action and martial arts stars that include Jackie Chan, Bruce Lee, and Donnie Yen from famed directors such as John Woo, Johnnie To, Tsui Hark and Park Chan-wook. According to Well Go USA management, the Hi-Yah! OTT channel offers a comprehensive collection of the absolute best in Asian Action content, which Well Go USA is known for bringing to the North American marketplace, refreshed each month so there will always be something new.
“We want our fans to enjoy martial arts and action films in every way they want to watch, and this is the next step in making sure they get that access,” said Jason Pfardrescher, SVP, Digital & Theatrical Distribution of Well Go USA Entertainment. He continued, “As the distribution landscape continues to evolve, it's our responsibility to change with it.” The deal between Well Go USA and PlayStation VUE was negotiated by Eric Stein of Impact Global Media, a consulting firm focused on digital distribution strategy and business development.