Turner Classic Movies (TCM) today announced the launch of a new branding campaign highlighting the network as the ultimate movie lover destination with a new network tagline "Let's Movie." TCM will launch the brand campaign on-air and online at TCM.com and on the Watch TCM mobile apps on September 1 and will promote through social media activations, as well as linear, out-of-home and digital elements.
“With so many networks and streaming services focusing on original series, we’ve really seen TCM become the last standing, great movie-lover destination” said Jennifer Dorian, general manager of TCM. “We’re on a mission to share and celebrate the entire spectrum of film history with an engaged and growing community, and the goal of this campaign is to attract an even broader audience of movie fans to the network than ever before.”
The focus of the brand campaign and tagline “Let’s Movie” serves as an invitation to watch TCM as the ultimate gathering place for film fans to share the magic of the movies. TCM will promote the campaign through linear, out-of-home and digital elements including on-air spots, digital ads on TCM.com, placement in TCM’s bi-monthly newsletter, cross-promotion within the Turner portfolio including banner ads on CNN.com, on-air spots on TBS, TNT and CNN Airport Network, as well as electronic billboards in New York City and Atlanta and on-screen ads in more than 750 movie theatres nationwide.
Additionally, TCM will launch a social media campaign – #LetsMovie – compromised of daily social activities and fan engagement across Twitter, Instagram, Facebook, Pinterest and Tumblr, leading into a dedicated “LetsMovie” holiday on September 19 where TCM will encourage fans to watch films with family and friends and share their experiences via social media.
To view TCM’s ‘Let’s Movie” brand campaign, please visit: tcm.com/letsmovie.
